Design Research

Design research is my first love. I bring companies closer to their customers and their employees through understanding the end user’s intrinsic needs, joys and desires, and then applying those findings to a business strategy.  Design research is a step in my process for every project. It’s important to understand all stakeholders perspectives before embarking on a new design.

I’ve worked with many companies and non-profits in various industries: manufacturing, robotics, healthcare, persons with intellectual disability, and even washing machines and outdoor grills.

“Jenna has an uncanny ability to connect with our customers at a deep level. She got to the heart of our problems quickly, and helped us integrate to make change.”

- VP of Product Strategy, Non-Profit Healthcare